Why Aristotle would be proud of Prime Minister Modi!
Why Aristotle would be proud of Prime Minister Modi! LllAristotle was the creator, teacher and master of the art of using Rhetoric to persuade. Aristotle defined it as "the faculty of observing in any given case the available means of P ersuasion ". A student of Rhetoric is then someone who has mastered the elements of persuasion in speeches, writing, and oratory. Aristotle would be super proud of PM Modi's mesmerizing and persuasive communication which seems to use a lot of rhetorical techniques. Let me illustrate with the 5 basic elements using his most recent speech to the Nation on May 12. PURPOSE - begin with the end in mind: Aristotle first taught that you need to think about the purpose of your communication and your audience. Are you writing to entertain, inform or persuade? What is the context or frame of mind for your audience ? And lastly, and most importantly, what is speaker seeking from the audience? The following diagram is illustrative. The PM's purp
